Book Marketing Food for Thought…Turn Black Friday into Book Friday

With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)...Black Friday sales.For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from...

Hiring a Freelance Editor (Writers Series #4)

This is the fourth in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s experience. In this installment, learn about hiring a freelance editor! Along my writing journey, I recognize that there’s much to learn. It’s a new industry, with unfamiliar terminology, new...

Book Marketing: Resources for Author Branding

Simon Sinek explains why the strongest brands start with the "why" they exist, before the what or how: https://www.youtube.com/watch?v=l5Tw0PGcyN0 If you'd like to take a personal brand archetype quiz, CAPT offers this one for $19 (there are also others available online for free): https://www.capt.org/pmai-assessment/archetype-assessment-personality.htm?bhcp=1 How to Apply “Design Thinking” to...

Design as Art: 5 Principles of Book Cover Design

Hello writer friends, In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design. First, we defined brand as a concept that encapsulates the UNIQUE positioning, differentiation, relevance,...