Book Marketing insights from Wattpad

In case you’re seeking inspiration for your book marketing, check out the podcast “Confessions of a Marketer.” Their November interviews with Chris Stefanyk, Wattpad’s head of brand partnerships (episodes 110-111), share ideas on how to leverage technology to make storytelling more interactive and immersive. Wattpad states that they are “the...

Book Marketing: the Power of Personalization

As a professional marketer, I'm immune to most gimmicky marketing campaigns. So, how did Shutterfly's holiday email pause my normal "delete" reaction? They even caused me to consider a service that I'd only used once. Oh you wickedly smart people at Shutterfly, you tapped two strong emotions: nostalgia and personalization....

Quality of execution converts

As authors, you have a built-in marketing superpower: your ability to write. Industry sources estimate email open rates at 15% [Source: constantcomment.com]. Your strength with words could create copy that beats those rates. When you write ads, reader communications, or even email subject lines, consider ways to: • Create a...

Reach readers and convert them into advocates

When it comes to “Crafting Marketing Plans like an Authorpreneur.” It’s easy to understand why you’d need to be clear on your compelling benefit, and deliver a story that readers love so much they’d tell their friends and family about it (see previous articles on these topics). What’s harder is...

Why is word-of-mouth the most powerful influencer?

In November, Valley Forge Romance Writers met to learn from entrepreneurs in my workshop “Craft Marketing Plans like an Authorpreneur.” First, I shared principle one: that authors must communicate and deliver a compelling benefit. Now, let’s look at the top metric that entrepreneurs use to gauge success. It’s called Net...

Marketing as Mindset

As always, NJRW's Put Your Heart in a Book Conference did not disappoint. From the moment I stepped into the hotel until the final day of presenting and pitching, it was wonderful to be surrounded by writer friends. Speakers tackled numerous subjects, from romance supporting feminism to finding conflict through...