This is the first in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s…
This is the second in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s…
This is the third in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s…
This is the fourth in a series of posts to provide perspective on the business of writing, leveraging a marketing…
This is the fifth in a series of posts to provide perspective on the business of writing, leveraging a marketing…
Simon Sinek explains why the strongest brands start with the "why" they exist, before the what or how: https://www.youtube.com/watch?v=l5Tw0PGcyN0 If…
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I…
Hello writer friends, In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of…
Hello writer friends, I just returned from Writers’ Digest annual conference. It’s one of my favorite events, and holds a…
As a professional marketer, I'm immune to most gimmicky marketing campaigns. So, how did Shutterfly's email (below) pause my normal…