An interview done by E-Author Resources on Carol Van Den Hende's process in writing and publishing "Goodbye Orchid".
Book Marketing insights from Wattpad
In case you’re seeking inspiration for your book marketing, check out the podcast “Confessions of a Marketer.” Their November interviews with Chris Stefanyk, Wattpad’s head of brand partnerships (episodes 110-111), share ideas on how to leverage technology to make storytelling more interactive and immersive. Wattpad states that they are “the...
Book Marketing: the Power of Personalization
As a professional marketer, I'm immune to most gimmicky marketing campaigns. So, how did Shutterfly's holiday email pause my normal "delete" reaction? They even caused me to consider a service that I'd only used once. Oh you wickedly smart people at Shutterfly, you tapped two strong emotions: nostalgia and personalization....
Quality of execution converts
As authors, you have a built-in marketing superpower: your ability to write. Industry sources estimate email open rates at 15% [Source: constantcomment.com]. Your strength with words could create copy that beats those rates. When you write ads, reader communications, or even email subject lines, consider ways to: • Create a...
Reach readers and convert them into advocates
When it comes to “Crafting Marketing Plans like an Authorpreneur.” It’s easy to understand why you’d need to be clear on your compelling benefit, and deliver a story that readers love so much they’d tell their friends and family about it (see previous articles on these topics). What’s harder is...
Why is word-of-mouth the most powerful influencer?
In November, Valley Forge Romance Writers met to learn from entrepreneurs in my workshop “Craft Marketing Plans like an Authorpreneur.” First, I shared principle one: that authors must communicate and deliver a compelling benefit. Now, let’s look at the top metric that entrepreneurs use to gauge success. It’s called Net...
Marketing as Mindset
As always, NJRW's Put Your Heart in a Book Conference did not disappoint. From the moment I stepped into the hotel until the final day of presenting and pitching, it was wonderful to be surrounded by writer friends. Speakers tackled numerous subjects, from romance supporting feminism to finding conflict through...
Wired for Story: Become a Story Genius
In October, I attended Lisa Cron’s talk, “Wired for Story: How to Become a Story Genius,” hosted by Valley Forge Romance Writers. The workshop was perfect for learning from a master of storytelling, who’s spoken from the TEDx stage, taught at UCLA, and penned several books on the topic. It...
Book Marketing Food for Thought…Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)...Black Friday sales.For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from...
Who You Are and Why Readers Care – Your Guide to Author Brand (Writers Series #1)
This is the first in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s experience. In this installment, we’ll explore the concept and importance of branding. Writers often complain that branding is a mysterious concept. It doesn’t need to be. A brand is a...