Short, concise,
fast-moving to the point
Brings great energy, ideas, and ... opportunities to light for you
A true

Credit Bobby Hanuman

Welcome to My Story!

I’m a writer. And a marketer (in chocolate – there’s no sweeter job!). I didn’t know that was a rare combination… Until the first time I stepped into a room full of authors.

Since that time, I’ve found my passion teaching storytellers how to market their work, through workshops, keynotes and coaching.

Explore my resources, book me for speaking, or sign up to keep in touch!

Happy writing,

Carol Van Den Hende, MBA


June 30, 2019

Why do we use it?

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June 24, 2019

Rutgers Writers’ Conference

Marketing is simply the art (and science) of finding and connecting with your audience. In this fun, fast-paced session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply…read more


June 21, 2019

Where can I get some?

Marketing doesn’t have to be daunting. In this fun, fast-paced session, a marketing professional will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for.…read more


April 4, 2020

Liberty States Fiction Writers’ Conference

Design as Art: 5 Principles of Book Cover Design. Book cover design is a powerful tool to break through clutter and communicate meaning. Learn about principles of design from a marketing professional. Find out which design elements are important to keep consistent and why, how to start from your design objectives, and practice assessing design with the right context.  


April 24-25, 2020

New England Chapter RWA Annual Conference

Brand Land: What is Author Brand, and Activating via Social Media. Co-presented by Carol Van Den Hende and Sourabh Sharma


June 6-7, 2020

Rutgers 4th Annual Writers Conference

Marketing as Mindset: To market your work, you need an author brand, visual identity, and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common blockers using four simple mindset shifts. Join us to see why authors say “You inspire and fire me up every time!”


                         SIGN UP HERE

Sign up for periodic inspiration from Carol!

Author brand, visual identity and book marketing tips right to your mailbox

She comes to every presentation, no matter how small the occasion, prepared, enthusiastic, and a fount of knowledge no matter the topic. From the first word, she engages the audience with her infectious excitement and love for teaching. She is a crowd favorite for our organization, a true professional, the epitome of patience and grace. One can never go wrong choosing her to present for their organization.

– Casey Hagen, Best Selling Author - Contemporary Romance and 2016/2017 conference chair

Carol's marketing experience gives her the ability to look at author promotion through a unique lens. No other speaker has defined the work of branding that an author must do in such easy and interesting terms. All authors looking to stand out from the crowd should attend her workshops!

– Kimberley Ash, contemporary author with Simon & Schuster’s Crimson Romance imprint

Carol helped me with branding my business as a transformational speaker and trainer. I loved working with her. She is so bright, creative, and visionary. She brings great energy, ideas, and brings opportunities to light for you. She took the time to understand me as a person and the vision for my business. She used this information to help me create a brand image that reflects me and my business on a deeper level than just typical marketing strategies do. Thank you, Carol!

– Joyce Rojas, speaker, coach, author