Short, concise,
fast-moving to the point
Brings great energy, ideas, and ... opportunities to light for you
A true

Credit Bobby Hanuman

Welcome to My Story!

I’m a writer. And a marketer (in chocolate – there’s no sweeter job!). I didn’t know that was a rare combination… Until the first time I stepped into a room full of authors.

Since that time, I’ve found my passion teaching storytellers how to market their work, through workshops, keynotes and coaching.

Explore my resources, book me for speaking, or sign up to keep in touch!

Happy writing,

Carol Van Den Hende, MBA


June 30, 2019

Why do we use it?

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June 24, 2019

Rutgers Writers’ Conference

Marketing is simply the art (and science) of finding and connecting with your audience. In this fun, fast-paced session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply…read more


June 21, 2019

Where can I get some?

Marketing doesn’t have to be daunting. In this fun, fast-paced session, a marketing professional will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for.…read more

October 27, 2020 and December 8, 2020

International Women’s Writing Guild

Millennials are now the largest generation in the US. Find out what events have shaped this cohort, how they’re affected by the weight of college debt, how they’re the most technologically-dependent and diverse generation, and how they’re still fighting the “me, me, me” stereotype. Come to this hands-on workshop to discuss applying these insights to reaching or writing characters from this important generation.

September 29, 2020

Virtual Event with author Carol Van Den Hende

Rising from ashes is hard. Giving up the one you love is harder. Thirty-two year-old Phoenix Walker is an entrepreneur who has built an agency with a heart almost as big as his own. To add to his good fortune, he’s falling for Orchid Paige, the beautiful half-Asian marketer who’s collaborated with him on a winning military campaign…


October 17, 2020

Book Club

FREE virtual group with pre-order

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She comes to every presentation, no matter how small the occasion, prepared, enthusiastic, and a fount of knowledge no matter the topic. From the first word, she engages the audience with her infectious excitement and love for teaching. She is a crowd favorite for our organization, a true professional, the epitome of patience and grace. One can never go wrong choosing her to present for their organization.

– Casey Hagen, Best Selling Author - Contemporary Romance and 2016/2017 conference chair

Carol's marketing experience gives her the ability to look at author promotion through a unique lens. No other speaker has defined the work of branding that an author must do in such easy and interesting terms. All authors looking to stand out from the crowd should attend her workshops!

– Kimberley Ash, contemporary author with Simon & Schuster’s Crimson Romance imprint

Carol helped me with branding my business as a transformational speaker and trainer. I loved working with her. She is so bright, creative, and visionary. She brings great energy, ideas, and brings opportunities to light for you. She took the time to understand me as a person and the vision for my business. She used this information to help me create a brand image that reflects me and my business on a deeper level than just typical marketing strategies do. Thank you, Carol!

– Joyce Rojas, speaker, coach, author