Presenting
powerhouse
Short, concise,
fast-moving to the point
Brings great energy, ideas, and… opportunities to light for you
A true
professional

UPCOMING EVENTS

TO SWEETEN YOUR DAY!

AUGUST 12, 2020

Polka Dot Powerhouse

Ben Salem Chapter

Virtual event

Join to hear Carol share thoughts on pivoting in times of change, how she’s reinvented herself over distinct careers, including as a marketer, technologist and author. The perfect message in today’s time of ambiguity.

SEPTEMBER 24-26, 2020

Novelists Inc Annual Conference

What is Author Brand and Why Readers Care

Macro to micro trends and what they mean for writers

St Pete’s Beach FL

The pandemic has disrupted consumer behaviors so it’s worth testing our assumptions. Join Carol as she shares large-scale and micro shifts in social, technological, and macro economic trends and what they mean for writers. This talk can spark ideas for characterization, as characters deal with the aftermath of a pandemic, and ideas for reaching readers in our altered world.  .

Carol’s signature workshops

VIEW SAMPLE WORKSHOPS VIDEO BELOW
Brand Land: What is Author Brand and Why Readers Care

Marketing doesn’t have to be daunting. In this fun, fast-paced session, Carol will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also romp through some real-life examples to show the importance of consistency in visual branding. 

Design as Art: 5 Principles of Book Cover Design

Book cover design is a powerful tool to break through the clutter and communicate meaning. Learn about principles of design from a marketing professional. Find out which design elements are most important to keep consistent and why, how to start from your design objectives, and practice assessing design within the right context.

Craft Marketing Plans like an Author-preneur

Marketing is the art and science of finding and connecting with your audience. In this hands-on session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply them to your book launch:

  • Readers have options, so authors need to relentlessly pursue a near perfect product
  • Entrepreneurs recruit more promoters than detractors
  • Reach then convert
  • Plan early; then test, learn and adjust
  • Marketing is an act of creativity. Approach with an open mindset
Millennials: Apply Generational insights to your writing

Millennials are now the largest generation in the US. Find out what events have shaped this cohort, how they’re affected by the weight of college debt, how they’re the most technologically-dependent and diverse generation, and how they’re still fighting the “me, me, me” stereotype. Come to this hands-on workshop to discuss applying these insights to reaching or writing characters from this important generation.

Marketing as Mindset: Discover your superpowers

To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why one author said after Carol’s workshop: “You inspire me and fire me up every time. I can’t wait to market my book and my why!”

PRIOR EVENTS

june 20, 2020

NJ Romance Writers

“Public Speaking for Authorpreneurs” 

Virtual 

 

june 6, 2020

Rutgers Writers Conference (COVID cancelled)

“Marketing as Mindset” 

New Brunswick, NJ 

 

april 24, 2020

NECRWA Annual Conference (COVID cancelled)

“Brand Land: What is Author Brand and Why Readers Care” 

Boston MA 

 

april 4, 2020

Liberty States Fiction Writers Annual Conference (COVID cancelled)

“Design as Art: 5 Principles of Assessing Book Cover Design” 

Clark NJ 

 

NOVEMBER 2, 2019

Valley Forge Romance Writers

“Craft Marketing Plans Like an Authorpreneur” 

Montgomery County Community College, Blue Bell PA 

 

OCTOBER 19, 2019

Put Your Heart in a Book Conference

“Marketing as Mindset” 

Renaissance Woodbridge Iselin NJ 

 

JUNE 5, 2019

Kimberley Ash “Forget Me” Book Launch

Mendham Boro Library, Mendham NJ 

Enjoy a fun-filled, lively evening as Kimberley discusses her background, her books, and her process with Carol Van Den Hende. Wine and light refreshments, as featured in her book “Forget Me,” will be served.

MAY 18, 2019

NJ Romance Writers

“Marketing as Mindset” 

Sheraton Edison Hotel, Edison NJ 

To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ Years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why authors say “You inspire me and fire me up every time!” 

MARCH 30-31, 2019

Liberty States Fiction Writers’ 10th Annual Conference 

 

Renaissance Woodbridge Iselin NJ 

BRAND LAND: Applying Best Practices in Branding to your Writing Career
In this fun, fast-paced session, Carol will demystify what an author brand is. You’ll learn why branding is important, how to define your own brand, and the most important principle when translating your brand into a visual world (hint: think consistency!)

Chocolate and Books from Around the World
Come take a trip with your favorite stories from around the world and beyond, with chocolate and treats to accompany your visit.
Travel from Italy to France, China and even beyond the stars by exploring favorites like Da Vinci Code, Toujours Provence to newer titles like Crazy Rich Asians and The Martian…
in a multi-media experience accompanied by Italian desserts, chocolate croissants, Chinese candies and MILKY WAY Bars!

NOVEMBER 27, 2018

Sisters-in-Crime

“Applying Best Practices in Branding to Your Writing Career”

6:00-8:00 PM | The Jefferson Market Library 425 Avenue of the Americas (6th Ave. at 10th Street) New York, NY

What’s more mysterious than marketing yourself as an author? In today’s busy world, attention spans have dropped and it’s tough to break through. So what’s one way to make every marketing investment work harder? Know your brand, translate it into a visual identity and keep the key aspects consistent over time. In this fun, fast-paced workshop, you’ll learn why brand is important, how to use professional marketing tools to define your brand, and the most important portions to keep consistent. means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also romp through some real-life examples to show the importance of consistency in visual branding.

SATURDAY: OCTOBER 13, 2018

Marisa Corvisiero, Esq of Corvisiero Agency Author-preneur Conference

“Building an Author Platform & Brand: Marketing Books”

Oyster Point Hotel Red Bank, NJ

This presentation will cover the essentials of building and growing a platform and marketing books; what is a platform, who needs one and why, with a focus on branding and promoting. As the necessity for author platforms continues to grow, our goal is to help Authors be able to bring their projects to their readers and increase their visibility so that they sell more books and continue to reach new readers.

AUGUST 10-12, 2018

Writer’s Digest Annual Conference

“Millennials: Applying Generational Insights to Your Writing” and “Applying Best Practices in Design to Your Book Covers”

New York Hilton; New York, NY.

Writing Tips from Writer’s Digest Conference, including: “Be a great collaborator if you are working with a designer. Knowing what you want helps you determine whether you like the design you get and work with the designer to achieve a shared objective.” – Carol Van Den Hende

JUNE 16, 2018

NJ Romance Writers’ Workshop

“Craft Your Marketing Plans like a Pro!”

General Meeting begins at 10.30 AM | Renaissance Woodbridge, Iselin NJ.

JUNE 10, 2018

Women Who Write Workshop

“Craft Your Marketing Plans like an Authorpreneur!”

1;30 – 3:00 PM | New Providence Library; New Providence, NJ

JUNE 2-3, 2018

NJ-SCBWI Annual Conference

“Applying Best Practices in Branding to Your Writing Career”

Hyatt Regency; New Brunswick, NJ

OCTOBER 21, 2017

Women Who Write Opening Keynote Address

“Applying Best Practices in Branding to Your Writing Career”

Madison Community House, Madison NJ

OCTOBER 14, 2017

NJRW Put Your Heart in a Book Annual Conference

“Millennials: Applying Generational Insights to Your Writing”

Renaissance Woodbridge, Iselin NJ

SEPTEMBER 9, 2017

Valley Forge Writers Group Workshop

“Applying Best Practices in Design to Your Book Covers”

Montgomery County Community College Blue Bell, PA

AUGUST 18, 2017

Writer’s Digest Annual Conference

“Applying Best Practices in Branding to Your Writing Career”

Hilton New York Midtown New York, NY

MAY 6, 2017

Women Who Write Published Authors Network

“Applying Best Practices in Design to Your Book Covers”

New Providence Library New Providence, NJ

FEBRUARY 18, 2017

NJ Romance Writers Workshops

“Millennials: Applying Generational Insights to Your Writing” and “Design Thinking”

Renaissance Woodbridge Iselin, NJ

OCTOBER 15, 2016

NJRW Put Your Heart in a Book Annual Conference

“Design as Art: 5 Professional Principles of Book Cover Design”

Renaissance Woodbridge Iselin, NJ

SEPTEMBER 10, 2016

Women Who Write Published Authors Network

“Apply Professional Branding Frameworks to Your Brand as an Author”

New Providence Library New Providence, NJ

OCTOBER 17, 2015

NJRW Put Your Heart in a Book Annual Conference

“Apply Professional Branding Frameworks to Your Brand as an Author”

Renaissance Woodbridge Iselin, NJ

JANUARY 17, 2015

NJ Romance Writer’s Workshop

“Design as Art: 5 Professional Principles of Book Cover Design”

Woodbridge Hilton Woodbridge, NJ

NOVEMBER 15, 2014

NJ Romance Writer’s Workshop

“*YOU* as Brand: Applying Professional Frameworks to Your Brand as an Author”

Woodbridge Hilton Woodbridge, NJ

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