Presenting
powerhouse
Short, concise,
fast-moving to the point
Brings great energy, ideas, and… opportunities to light for you
A true
professional

UPCOMING EVENTS

TO SWEETEN YOUR DAY!

September 28, 2021

 

Interview with Mary Oyediran

near FM 90.3

Dublin, Ireland

October 2, 2021

 

Hoboken Public Library Booktoberfest

Hoboken, New Jersey

Book Talk and Book Signing

October 4, 2021

 

Zibby Owens Book Awards Ceremony

Brooklyn, NY

Goodbye, Orchid nominated for interior design

november 6, 2021

 

Liberty States Fiction Writers Conference

New Jersey

Marketing Mindset

Marketing doesn’t have to be daunting. In this fun, fast-paced session, Carol will demystify how to craft marketing plans. She’ll share how mindset is a critical part to success.

november 16, 2021

 

Somerset Hills YMCA Career Forum

New Jersey

Translate your Personal Brand to LinkedIn

november 20, 2021

 

RWA 2021 Annual Conference

Harness your Marketing Mindset Superpowers

Virtual

Carol’s signature workshops

VIEW SAMPLE WORKSHOPS VIDEO BELOW
Brand Land: What is Author Brand and Why Readers Care

Marketing doesn’t have to be daunting. In this insightful session, Carol will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also walk through some real-life examples to show the importance of consistency in visual branding. 

Design as Art: 5 Principles of Book Cover Design

Book cover design is a powerful tool to break through the clutter and communicate meaning. Learn about principles of design from a marketing professional. Find out which design elements are most important to keep consistent and why, how to start from your design objectives, and practice assessing design within the right context.

Carol will teach five principles to “SPARC” great design, and share how she applied them to award-winning Goodbye, Orchid.

Principle One: Simplicity breaks through, so don’t stuff everything onto the cover. Focus!
Principle Two: Prioritize your communications hierarchy.
Principle Three: Assess designs against the brief, not personal taste.
Principle Four: Real-life…assess design in situ.
Principle Five: Consistency, consistency, consistency.

Carol used these principles on her novel Goodbye Orchid, which won the Royal Dragonfly Award for Best Cover Design (one of nine awards). Her insights on book cover design have been featured in Pen to Print, Creative Indie, and the Writescast podcast.

Craft Marketing Plans like an Author-preneur

Marketing is the art and science of finding and connecting with your audience. In this hands-on session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply them to your book launch:

  • Readers have options, so authors need to relentlessly pursue a near perfect product
  • Entrepreneurs recruit more promoters than detractors
  • Reach then convert
  • Plan early; then test, learn and adjust
  • Marketing is an act of creativity. Approach with an open mindset
Millennials: Apply Generational insights to your writing

Millennials are now the largest generation in the US. Find out what events have shaped this cohort, how they’re affected by the weight of college debt, how they’re the most technologically-dependent and diverse generation, and how they’re still fighting the “me, me, me” stereotype. Come to this hands-on workshop to discuss applying these insights to reaching or writing characters from this important generation.

Marketing as Mindset: Discover your superpowers

To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why one author said after Carol’s workshop: “You inspire me and fire me up every time. I can’t wait to market my book and my why!”

PRIOR EVENTS

Sept 11, 2021

 

Brand Land: What is Personal Brand & Why Readers Care

First Coast Romance Writers
Fernandina Beach, FL

aug 7, 2021

 

Brand Land: What is Personal Brand & How to Craft Yours

Jen Lowry PhD Writers’ Conference

june 29, 2021

 

Personal Brand and How to Craft Yours

YMCA Career Form: Brand Land presentation

may 15, 2021

 

Women Who Write 10th Annual Conference

Millennials and applying generational insights to your characters

may 7, 2021

 

Junior League of Morristown Luncheon with Authors

Nationally-recognized authors Carol Van Den Hende, Fiona Davis, Marjan Kamali, Steven Knapp speak with several hundred readers about their works at the Hamilton Country Club

may 6, 2021

 

Belmar Public Library

Author talk with Luis Pulido, link to Youtube interview here 

April 17, 2021

 

California Writing Club

Finding Your Author Brand and Your Cause
“Fantastic session. We really got so much out of your talk!” – Geri Spieler, President
 

March 18, 2021

 

Bookworm Bookshop

Powder Springs, GA virtual book discussion
 

february 10 and 20, 2021

 

The Second Line show with Nola Nash and Write Review interview with Annie McDonnell, JD & Lorie Bridges

Feb 10th: four talented authors shared their work with writer Nola Nash
Feb 20th:Annie McDonnell and I shared the evening with JD & Lorie on the 30th anniversary of his Alive Day
 

febryary 14, 2021

 

Valentine’s Day celebration

Four facebook celebration interviews with four authors: Nancy Herkness, JB Schroeder, Jenny Milchman, and Arell Rivers 
 

january 26 and Feb 3, 2021

 

Book Stores: Bethany Beach and Hockessin Book Shop

These book stores loved Goodbye Orchid, and wanted their readers to hear about the story behind the story, and what new projects are coming next!

january 11-12, 2021

 

“Book Clubs: KG Survival Group and Sparta Book Club”

Virtual
These book clubs loved Goodbye Orchid, many reading the story in a few days! Readers wanted to know about the origin of the idea, the twin brothers, how assumptions lead us astray, and the combat-wounded veterans who inspired the novel.

january 4, 2021

 

“The Hidden Why Interview with Leigh Martinuzzi”

Podcast
Leigh interviews me about the “Passion and Purpose” behind Goodbye, Orchid! Click here to listen to my The Hidden Why podcast interview

December 29, 2020

 

“National Hero Day” Interview with Bronze Star of Valor combat-decorated Doc Jacobs

FB Live – click to view
Doc Jacobs and Carol discuss what it means to be a hero, his favorite honor (Doc Jacobs Day!), and raising money for charities.

DECEMBER 16, 2020

 

“WWW Goodbye, Orchid Book Club”

Women Who Write
They said “I LOVED the book,” “thank you for writing this,” “flows so beautifully. Phoenix’s experience is emotionally gripping” “love the beautiful messages, it’s the perfect gift!”

DECEMBER 11, 2020

 

“Tea and Conversation with Cary Memorial Library”

Cary Memorial Library

Fun chatting about the inspiration behind Goodbye, Orchid, the writing process and what’s next.

“Now I can’t wait to read this!” – Christine.

DECEMBER 8, 2020

 

“Harness your Marketing Mindset Superpowers & Craft Marketing Plans like an Author-preneur”

International Womens’ Writing Guild

After this double-header 3-hour hands-on workshop, authors left with a plan, and felt more confident to market like a pro.

“Inspiring and motivating. Wheels turning”
“I feel that I have a plan now”
“Extremely helpful. I feel excited and ready to face marketing.”
“Thanks, Carol, so informative and inspiring.”
“Thanks, Carol! Very well done!” Details Here

DECEMBER 4, 2020

 

“The Joan Hamburg Show” Interview with the First Lady of Radio

WABC Radio

Joan shares her thoughts on Goodbye, Orchid and asks Carol about her Chinese-American background The Joan Hamburg Show

OCTOBER 30, 2020

“Publish This! Over Lunch” Interview with David LeGere

Podcast
Carol and Dave discuss what’s inspiring in the literary world, how we source ideas from our own experiences…and not, and how Goodbye, Orchid can inspire optimism and empathy . Click here to listen: https://www.instagram.com/woodhallpress/

OCTOBER 27, 2020

 

International Women’s Writing Guild

Millennial Seminar

Millennials: Applying Generational Insights to writing

OCTOBER 21, 2020

“DIYMFA” Podcast Interview with Gabriela Pereira

Podcast
Virtual Event Gabriela Pereira and I discuss the three pillars of author marketing, and how Koehler Books and I applied these principles to launch award-winning Goodbye Orchid. https://diymfa.com/328

SEPTEMBER 29, 2020

 

In Conversation with [words] bookstore

Maplewood, NJ

[words] bookstore hosts Carol to discuss Goodbye Orchid. Words Bookstore event

SEPTEMBER 21, 2020

“She’s Invincible” Podcast Interview with Kamie Lehmann

Podcast

Virtual Event

Carol will be featured on Kamie Lehmann’s entrepreneur podcast, “She’s Invincible” on September 21st. Click here to subscribe to the podcast and listen: https://podcasts.apple.com/ca/podcast/shes-invincible/id1500146975

SEPT-OCTOBER, 2020

 

Interviews with Jen Lowry, Cari Marquette, John Raab, Jeff Ayers, Steven James, Dorris Burch, r.r. campbell

Podcasts

Discussing award-winning Goodbye Orchid with

Sept 18 Steven James The Storyblender Podcast

Sept 19 Jen Lowry Youtube Interview

Sept 23 Cari Marquette Homemade Sidedgig Podcast

Sept 30 Dorris Burch New Fab You Podcast

Oct 16 r.r. campbell Writescast podcast

Oct 17 John Raab, Jeff Ayers Suspense Magazine interview

SEPTEMBER 16, 2020

Carol VanDenHende and Caroline Leavitt Launch Party

Mendham Borough Library

Launch event with New York Times best-selling author Caroline Leavitt

Caroline loves Goodbye, Orchid and says “What do we really owe the ones we love? How far will we go to protect ourselves at the cost of a relationship? When a traumatic accident near-tragically derails a man’s life, can he dare to trust that the woman he adores will stick by him, despite all he’s hidden from her? A richly detailed story of star-crossed lovers that we root for, all told with unforgettable heart and insight.”
—Caroline Leavitt, New York Times Bestselling author of Pictures of You, Cruel Beautiful World and With or Without You

SEPTEMBER 9, 2020

In Conversation with Shari Stauch

“Main Street Reads”

View Youtube video

Shari hosts Carol to discuss Goodbye, Orchid.

SEPTEMBER 9, 2020

World Premiere “Wine and Words: Passion to Reality”

“Mendham TV”

View Free On-Demand

Tune into Mendham TV September 9 from 8-9 p.m. to hear Carol talk about her journey from starting her passion project to turning into a reality.

AUGUST 12, 2020

Polka Dot Powerhouse

“Ben Salem Chapter”

Guest speaker: reinvention over three careers

june 20, 2020

NJ Romance Writers

“Public Speaking for Authorpreneurs”

NJRW author page

june 6, 2020

Rutgers Writers Conference (COVID cancelled)

“Marketing as Mindset”

New Brunswick, NJ

april 24, 2020

NECRWA Annual Conference (COVID cancelled)

“Brand Land: What is Author Brand and Why Readers Care” 

Boston MA

april 4, 2020

Liberty States Fiction Writers Annual Conference (COVID cancelled)

“Design as Art: 5 Principles of Assessing Book Cover Design” 

Clark NJ

NOVEMBER 2, 2019

Valley Forge Romance Writers

“Craft Marketing Plans Like an Authorpreneur” 

Montgomery County Community College, Blue Bell PA

OCTOBER 19, 2019

Put Your Heart in a Book Conference

“Marketing as Mindset” 

Renaissance Woodbridge Iselin NJ

JUNE 5, 2019

Kimberley Ash “Forget Me” Book Launch

Mendham Boro Library, Mendham NJ 

Enjoy a fun-filled, lively evening as Kimberley discusses her background, her books, and her process with Carol Van Den Hende. Wine and light refreshments, as featured in her book “Forget Me,” will be served.

MAY 18, 2019

NJ Romance Writers

“Marketing as Mindset” 

Sheraton Edison Hotel, Edison NJ 

To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ Years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why authors say “You inspire me and fire me up every time!” 

MARCH 30-31, 2019

Liberty States Fiction Writers’ 10th Annual Conference 

 

Renaissance Woodbridge Iselin NJ 

BRAND LAND: Applying Best Practices in Branding to your Writing Career
In this fun, fast-paced session, Carol will demystify what an author brand is. You’ll learn why branding is important, how to define your own brand, and the most important principle when translating your brand into a visual world (hint: think consistency!)

Chocolate and Books from Around the World
Come take a trip with your favorite stories from around the world and beyond, with chocolate and treats to accompany your visit.
Travel from Italy to France, China and even beyond the stars by exploring favorites like Da Vinci Code, Toujours Provence to newer titles like Crazy Rich Asians and The Martian…
in a multi-media experience accompanied by Italian desserts, chocolate croissants, Chinese candies and MILKY WAY Bars!

NOVEMBER 27, 2018

Sisters-in-Crime

“Applying Best Practices in Branding to Your Writing Career”

6:00-8:00 PM | The Jefferson Market Library 425 Avenue of the Americas (6th Ave. at 10th Street) New York, NY

What’s more mysterious than marketing yourself as an author? In today’s busy world, attention spans have dropped and it’s tough to break through. So what’s one way to make every marketing investment work harder? Know your brand, translate it into a visual identity and keep the key aspects consistent over time. In this fun, fast-paced workshop, you’ll learn why brand is important, how to use professional marketing tools to define your brand, and the most important portions to keep consistent. means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also romp through some real-life examples to show the importance of consistency in visual branding.

SATURDAY: OCTOBER 13, 2018

Marisa Corvisiero, Esq of Corvisiero Agency Author-preneur Conference

“Building an Author Platform & Brand: Marketing Books”

Oyster Point Hotel Red Bank, NJ

This presentation will cover the essentials of building and growing a platform and marketing books; what is a platform, who needs one and why, with a focus on branding and promoting. As the necessity for author platforms continues to grow, our goal is to help Authors be able to bring their projects to their readers and increase their visibility so that they sell more books and continue to reach new readers.

AUGUST 10-12, 2018

Writer’s Digest Annual Conference

“Millennials: Applying Generational Insights to Your Writing” and “Applying Best Practices in Design to Your Book Covers”

New York Hilton; New York, NY.

Writing Tips from Writer’s Digest Conference, including: “Be a great collaborator if you are working with a designer. Knowing what you want helps you determine whether you like the design you get and work with the designer to achieve a shared objective.” – Carol Van Den Hende

JUNE 16, 2018

NJ Romance Writers’ Workshop

“Craft Your Marketing Plans like a Pro!”

General Meeting begins at 10.30 AM | Renaissance Woodbridge, Iselin NJ.

JUNE 10, 2018

Women Who Write Workshop

“Craft Your Marketing Plans like an Authorpreneur!”

1;30 – 3:00 PM | New Providence Library; New Providence, NJ

JUNE 2-3, 2018

NJ-SCBWI Annual Conference

“Applying Best Practices in Branding to Your Writing Career”

Hyatt Regency; New Brunswick, NJ

OCTOBER 21, 2017

Women Who Write Opening Keynote Address

“Applying Best Practices in Branding to Your Writing Career”

Madison Community House, Madison NJ

OCTOBER 14, 2017

NJRW Put Your Heart in a Book Annual Conference

“Millennials: Applying Generational Insights to Your Writing”

Renaissance Woodbridge, Iselin NJ

SEPTEMBER 9, 2017

Valley Forge Writers Group Workshop

“Applying Best Practices in Design to Your Book Covers”

Montgomery County Community College Blue Bell, PA

AUGUST 18, 2017

Writer’s Digest Annual Conference

“Applying Best Practices in Branding to Your Writing Career”

Hilton New York Midtown New York, NY

MAY 6, 2017

Women Who Write Published Authors Network

“Applying Best Practices in Design to Your Book Covers”

New Providence Library New Providence, NJ

FEBRUARY 18, 2017

NJ Romance Writers Workshops

“Millennials: Applying Generational Insights to Your Writing” and “Design Thinking”

Renaissance Woodbridge Iselin, NJ

OCTOBER 15, 2016

NJRW Put Your Heart in a Book Annual Conference

“Design as Art: 5 Professional Principles of Book Cover Design”

Renaissance Woodbridge Iselin, NJ

SEPTEMBER 10, 2016

Women Who Write Published Authors Network

“Apply Professional Branding Frameworks to Your Brand as an Author”

New Providence Library New Providence, NJ

OCTOBER 17, 2015

NJRW Put Your Heart in a Book Annual Conference

“Apply Professional Branding Frameworks to Your Brand as an Author”

Renaissance Woodbridge Iselin, NJ

JANUARY 17, 2015

NJ Romance Writer’s Workshop

“Design as Art: 5 Professional Principles of Book Cover Design”

Woodbridge Hilton Woodbridge, NJ

NOVEMBER 15, 2014

NJ Romance Writer’s Workshop

“*YOU* as Brand: Applying Professional Frameworks to Your Brand as an Author”

Woodbridge Hilton Woodbridge, NJ

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