UPCOMING EVENTS
TO SWEETEN YOUR DAY!
APRIL 17, 2021
Marketing seminar
California Writers’ Club
Geri Spieler, President https://calwriters.org/
may 6, 2021 7pm ET
Belmar Public Library
AuthorTime Virtual Event
Join myself and library director Luis Pulido in conversation about award-winning Goodbye, Orchid
may 7, 2021
Junior League of Morristown: Lunch With The Authors
Hamilton Farm Golf Club in Gladstone
Fiona Davis, Marjan Kamali, Steven Knapp and Carol Van Den Hende will speak about their work
MAY 15, 2021
Women Who Write Annual Conference
Millennials: Apply Generational insights to your writing
Millennials are now the largest generation in the US. Find out what events have shaped this cohort, how they’re affected by the weight of college debt, how they’re the most technologically-dependent and diverse generation, and how they’re still fighting the “me, me, me” stereotype. Come to this hands-on workshop to discuss applying these insights to reaching or writing characters from this important generation.
MAY 22, 2021
Best of Women’s Fiction Interview
with host Lainey Cameron
Join two authors as we discuss craft, creativity and the messages in women’s fiction
May 22 and august 7, 2021
Jen Lowry PhD Writes Conference
Virtual
Brand Land: What is Personal Brand and How to Craft Yours
Marketing doesn’t have to be daunting. In this fun, fast-paced session, Carol will demystify what it means to have an personal brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of a personal brand framework. We’ll also discuss some real-life examples to show the importance of consistency in visual branding.
june 29, 2021
Personal Brand and How to Craft Yours
Virtual
Brand Land: What is Personal Brand and How to Craft Yours
YMCA Career Forum
november 6, 2021
Liberty States Fiction Writers Conference
New Jersey
Marketing Mindset
Marketing doesn’t have to be daunting. In this fun, fast-paced session, Carol will demystify how to craft marketing plans. She’ll share how mindset is a critical part to success.
Carol’s signature workshops
VIEW SAMPLE WORKSHOPS VIDEO BELOW
Brand Land: What is Author Brand and Why Readers Care
Marketing doesn’t have to be daunting. In this insightful session, Carol will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also walk through some real-life examples to show the importance of consistency in visual branding.
Design as Art: 5 Principles of Book Cover Design
Book cover design is a powerful tool to break through the clutter and communicate meaning. Learn about principles of design from a marketing professional. Find out which design elements are most important to keep consistent and why, how to start from your design objectives, and practice assessing design within the right context.
Carol will teach five principles to “SPARC” great design, and share how she applied them to award-winning Goodbye, Orchid.
Principle One: Simplicity breaks through, so don’t stuff everything onto the cover. Focus!
Principle Two: Prioritize your communications hierarchy.
Principle Three: Assess designs against the brief, not personal taste.
Principle Four: Real-life…assess design in situ.
Principle Five: Consistency, consistency, consistency.
Carol used these principles on her novel Goodbye Orchid, which won the Royal Dragonfly Award for Best Cover Design (one of nine awards). Her insights on book cover design have been featured in Pen to Print, Creative Indie, and the Writescast podcast.
Craft Marketing Plans like an Author-preneur
Marketing is the art and science of finding and connecting with your audience. In this hands-on session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply them to your book launch:
- Readers have options, so authors need to relentlessly pursue a near perfect product
- Entrepreneurs recruit more promoters than detractors
- Reach then convert
- Plan early; then test, learn and adjust
- Marketing is an act of creativity. Approach with an open mindset
Millennials: Apply Generational insights to your writing
Millennials are now the largest generation in the US. Find out what events have shaped this cohort, how they’re affected by the weight of college debt, how they’re the most technologically-dependent and diverse generation, and how they’re still fighting the “me, me, me” stereotype. Come to this hands-on workshop to discuss applying these insights to reaching or writing characters from this important generation.
Marketing as Mindset: Discover your superpowers
To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why one author said after Carol’s workshop: “You inspire me and fire me up every time. I can’t wait to market my book and my why!”
PRIOR EVENTS
february 10 and 20, 2021
The Second Line show with Nola Nash and Write Review interview with Annie McDonnell, JD & Lorie Bridges
febryary 14, 2021
Valentine’s Day celebration
january 26 and Feb 3, 2021
Book Stores: Bethany Beach and Hockessin Book Shop
january 11-12, 2021
“Book Clubs: KG Survival Group and Sparta Book Club”
Virtual
january 4, 2021
“The Hidden Why Interview with Leigh Martinuzzi”
Podcast
December 29, 2020
“National Hero Day” Interview with Bronze Star of Valor combat-decorated Doc Jacobs
FB Live – click to view
DECEMBER 16, 2020
“WWW Goodbye, Orchid Book Club”
Women Who Write
DECEMBER 11, 2020
“Tea and Conversation with Cary Memorial Library”
Cary Memorial Library
Fun chatting about the inspiration behind Goodbye, Orchid, the writing process and what’s next.
“Now I can’t wait to read this!” – Christine.
DECEMBER 8, 2020
“Harness your Marketing Mindset Superpowers & Craft Marketing Plans like an Author-preneur”
International Womens’ Writing Guild
After this double-header 3-hour hands-on workshop, authors left with a plan, and felt more confident to market like a pro.
“Inspiring and motivating. Wheels turning”
“I feel that I have a plan now”
“Extremely helpful. I feel excited and ready to face marketing.”
“Thanks, Carol, so informative and inspiring.”
“Thanks, Carol! Very well done!” Details Here
DECEMBER 4, 2020
“The Joan Hamburg Show” Interview with the First Lady of Radio
WABC Radio
Joan shares her thoughts on Goodbye, Orchid and asks Carol about her Chinese-American background The Joan Hamburg Show
“Publish This! Over Lunch” Interview with David LeGere
Podcast
Carol and Dave discuss what’s inspiring in the literary world, how we source ideas from our own experiences…and not, and how Goodbye, Orchid can inspire optimism and empathy . Click here to listen: https://www.instagram.com/woodhallpress/OCTOBER 27, 2020
International Women’s Writing Guild
Millennial Seminar
Millennials: Applying Generational Insights to writing
“DIYMFA” Podcast Interview with Gabriela Pereira
Podcast
Virtual Event Gabriela Pereira and I discuss the three pillars of author marketing, and how Koehler Books and I applied these principles to launch award-winning Goodbye Orchid. https://diymfa.com/328SEPTEMBER 29, 2020
In Conversation with [words] bookstore
Maplewood, NJ
[words] bookstore hosts Carol to discuss Goodbye Orchid. Words Bookstore event
SEPTEMBER 21, 2020
“She’s Invincible” Podcast Interview with Kamie Lehmann
Podcast
Virtual Event
Carol will be featured on Kamie Lehmann’s entrepreneur podcast, “She’s Invincible” on September 21st. Click here to subscribe to the podcast and listen: https://podcasts.apple.com/ca/podcast/shes-invincible/id1500146975
SEPT-OCTOBER, 2020
Interviews with Jen Lowry, Cari Marquette, John Raab, Jeff Ayers, Steven James, Dorris Burch, r.r. campbell
Podcasts
Discussing award-winning Goodbye Orchid with
Sept 18 Steven James The Storyblender Podcast
Sept 19 Jen Lowry Youtube Interview
Sept 23 Cari Marquette Homemade Sidedgig Podcast
Sept 30 Dorris Burch New Fab You Podcast
Oct 16 r.r. campbell Writescast podcast
Oct 17 John Raab, Jeff Ayers Suspense Magazine interview
SEPTEMBER 16, 2020
Carol VanDenHende and Caroline Leavitt Launch Party
Mendham Borough Library
Launch event with New York Times best-selling author Caroline Leavitt
Caroline loves Goodbye, Orchid and says “What do we really owe the ones we love? How far will we go to protect ourselves at the cost of a relationship? When a traumatic accident near-tragically derails a man’s life, can he dare to trust that the woman he adores will stick by him, despite all he’s hidden from her? A richly detailed story of star-crossed lovers that we root for, all told with unforgettable heart and insight.”
—Caroline Leavitt, New York Times Bestselling author of Pictures of You, Cruel Beautiful World and With or Without You
SEPTEMBER 9, 2020
In Conversation with Shari Stauch
“Main Street Reads”
SEPTEMBER 9, 2020
World Premiere “Wine and Words: Passion to Reality”
“Mendham TV”
AUGUST 12, 2020
Polka Dot Powerhouse
“Ben Salem Chapter”
Guest speaker: reinvention over three careers
june 6, 2020
Rutgers Writers Conference (COVID cancelled)
“Marketing as Mindset”
New Brunswick, NJ
april 24, 2020
NECRWA Annual Conference (COVID cancelled)
“Brand Land: What is Author Brand and Why Readers Care”
Boston MA
april 4, 2020
Liberty States Fiction Writers Annual Conference (COVID cancelled)
“Design as Art: 5 Principles of Assessing Book Cover Design”
Clark NJ
NOVEMBER 2, 2019
Valley Forge Romance Writers
“Craft Marketing Plans Like an Authorpreneur”
Montgomery County Community College, Blue Bell PA
OCTOBER 19, 2019
Put Your Heart in a Book Conference
“Marketing as Mindset”
Renaissance Woodbridge Iselin NJ
JUNE 5, 2019
Kimberley Ash “Forget Me” Book Launch
Mendham Boro Library, Mendham NJ
Enjoy a fun-filled, lively evening as Kimberley discusses her background, her books, and her process with Carol Van Den Hende. Wine and light refreshments, as featured in her book “Forget Me,” will be served.
MAY 18, 2019
NJ Romance Writers
“Marketing as Mindset”
Sheraton Edison Hotel, Edison NJ
To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ Years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why authors say “You inspire me and fire me up every time!”
MARCH 30-31, 2019
Liberty States Fiction Writers’ 10th Annual Conference
Renaissance Woodbridge Iselin NJ
BRAND LAND: Applying Best Practices in Branding to your Writing Career
In this fun, fast-paced session, Carol will demystify what an author brand is. You’ll learn why branding is important, how to define your own brand, and the most important principle when translating your brand into a visual world (hint: think consistency!)
Chocolate and Books from Around the World
Come take a trip with your favorite stories from around the world and beyond, with chocolate and treats to accompany your visit.
Travel from Italy to France, China and even beyond the stars by exploring favorites like Da Vinci Code, Toujours Provence to newer titles like Crazy Rich Asians and The Martian…
in a multi-media experience accompanied by Italian desserts, chocolate croissants, Chinese candies and MILKY WAY Bars!
NOVEMBER 27, 2018
Sisters-in-Crime
“Applying Best Practices in Branding to Your Writing Career”
6:00-8:00 PM | The Jefferson Market Library 425 Avenue of the Americas (6th Ave. at 10th Street) New York, NY
What’s more mysterious than marketing yourself as an author? In today’s busy world, attention spans have dropped and it’s tough to break through. So what’s one way to make every marketing investment work harder? Know your brand, translate it into a visual identity and keep the key aspects consistent over time. In this fun, fast-paced workshop, you’ll learn why brand is important, how to use professional marketing tools to define your brand, and the most important portions to keep consistent. means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also romp through some real-life examples to show the importance of consistency in visual branding.
SATURDAY: OCTOBER 13, 2018
Marisa Corvisiero, Esq of Corvisiero Agency Author-preneur Conference
“Building an Author Platform & Brand: Marketing Books”
Oyster Point Hotel Red Bank, NJ
This presentation will cover the essentials of building and growing a platform and marketing books; what is a platform, who needs one and why, with a focus on branding and promoting. As the necessity for author platforms continues to grow, our goal is to help Authors be able to bring their projects to their readers and increase their visibility so that they sell more books and continue to reach new readers.
AUGUST 10-12, 2018
Writer’s Digest Annual Conference
“Millennials: Applying Generational Insights to Your Writing” and “Applying Best Practices in Design to Your Book Covers”
New York Hilton; New York, NY.
Writing Tips from Writer’s Digest Conference, including: “Be a great collaborator if you are working with a designer. Knowing what you want helps you determine whether you like the design you get and work with the designer to achieve a shared objective.” – Carol Van Den Hende
JUNE 16, 2018
NJ Romance Writers’ Workshop
“Craft Your Marketing Plans like a Pro!”
General Meeting begins at 10.30 AM | Renaissance Woodbridge, Iselin NJ.
JUNE 10, 2018
Women Who Write Workshop
“Craft Your Marketing Plans like an Authorpreneur!”
1;30 – 3:00 PM | New Providence Library; New Providence, NJ
JUNE 2-3, 2018
NJ-SCBWI Annual Conference
“Applying Best Practices in Branding to Your Writing Career”
Hyatt Regency; New Brunswick, NJ
OCTOBER 21, 2017
Women Who Write Opening Keynote Address
“Applying Best Practices in Branding to Your Writing Career”
Madison Community House, Madison NJ
OCTOBER 14, 2017
NJRW Put Your Heart in a Book Annual Conference
“Millennials: Applying Generational Insights to Your Writing”
Renaissance Woodbridge, Iselin NJ
SEPTEMBER 9, 2017
Valley Forge Writers Group Workshop
“Applying Best Practices in Design to Your Book Covers”
Montgomery County Community College Blue Bell, PA
AUGUST 18, 2017
Writer’s Digest Annual Conference
“Applying Best Practices in Branding to Your Writing Career”
Hilton New York Midtown New York, NY
MAY 6, 2017
Women Who Write Published Authors Network
“Applying Best Practices in Design to Your Book Covers”
New Providence Library New Providence, NJ
FEBRUARY 18, 2017
NJ Romance Writers Workshops
“Millennials: Applying Generational Insights to Your Writing” and “Design Thinking”
Renaissance Woodbridge Iselin, NJ
OCTOBER 15, 2016
NJRW Put Your Heart in a Book Annual Conference
“Design as Art: 5 Professional Principles of Book Cover Design”
Renaissance Woodbridge Iselin, NJ
SEPTEMBER 10, 2016
Women Who Write Published Authors Network
“Apply Professional Branding Frameworks to Your Brand as an Author”
New Providence Library New Providence, NJ
OCTOBER 17, 2015
NJRW Put Your Heart in a Book Annual Conference
“Apply Professional Branding Frameworks to Your Brand as an Author”
Renaissance Woodbridge Iselin, NJ
JANUARY 17, 2015
NJ Romance Writer’s Workshop
“Design as Art: 5 Professional Principles of Book Cover Design”
Woodbridge Hilton Woodbridge, NJ
NOVEMBER 15, 2014
NJ Romance Writer’s Workshop
“*YOU* as Brand: Applying Professional Frameworks to Your Brand as an Author”
Woodbridge Hilton Woodbridge, NJ
