Be Well, Write Well: Interview with Carol Van Den Hende
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I met at the Writer’s Digest Conference in 2014. At the 2017 conference, she gave a brilliant talk on marketing for writers that had all of us participants eagerly calling out the names of global brand images and getting energized about branding our own work. As a fellow writer who also manages a full-time job and an at-home family, Carol is a personal inspiration to me. Enjoy!
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Book Marketing Food for Thought: Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)…Black Friday sales. For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from being “in the red” to positive, or “in the black.”
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The Summary of one of Carol talks at Aug ’18 Writers’ Digest Conference
In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design
READ MORE
Be Well, Write Well: Interview with Carol Van Den Hende
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I met at the Writer’s Digest Conference in 2014. At the 2017 conference, she gave a brilliant talk on marketing for writers that had all of us participants eagerly calling out the names of global brand images and getting energized about branding our own work. As a fellow writer who also manages a full-time job and an at-home family, Carol is a personal inspiration to me. Enjoy!
READ MORE
Book Marketing Food for Thought: Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)…Black Friday sales. For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from being “in the red” to positive, or “in the black.”
READ MORE
The Summary of one of Carol talks at Aug ’18 Writers’ Digest Conference
In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design
READ MORE