powerhouse
Fast-moving to the point
professional

Carol is an award-winning author, speaker, and MBA
with twenty+ years experience IN MARKETING, STRATEGY AND INSIGHTS
CAROL VAN DEN HENDE is the award-winning author of Goodbye, Orchid which won the American Fiction Award, Pinnacle Achievement Award, IAN for Best First Novel, two Royal Dragonflys, received honorable mention in NY Book Festival and finalist in the Best Book Awards. When she’s not penning stories of resilience and hope, Carol applies her MBA to marketing and strategy (in chocolate, sweet!).
She’s also a public speaker, who’s presented at Writers’ Digest, Women Who Write, Authorpreneur, Society of Children’s Book Writers & Illustrators, NJ Romance Writers, Rutgers, Liberty States Fiction Writers’ conferences and other events.
Carol is active in her community, as a Climate Reality Leader, as a Board of Trustees Volunteer Officer for a special needs school, and by raising funds for non-profits through the launch of her novel, Goodbye, Orchid.
One secret to her good fortune? Her humorous husband, kids and rescue cat, who prove that love really does conquer all.

One of the first registered B Corps Publishers in the Northeast USA
Launching a business that has social and environmental goals built into the mission was paramount for founder Carol Van Den Hende. The company’s goal is to publish stories that deliver positive societal impact, and do business in ways that are more environmentally conscious.
Azine Press is Asian American, female owned.
Blog Posts
Honoring grandmothers for International Women’s Day
For International Women’s Day, I’m proud to encourage participation in the Mars #HereToBeHeard campaign. Women across the globe are invited to share “What needs to

An Interview with Jenny Milchman
Today, we get to hang out with author Jenny Milchman on the release day of her new suspense novel, The Second Mother. Her debut won the Mary

Humorous and Heartwarming Author Firsts
I hope you and your family are all safe and well. Tropical storm Isaias flattened parts of NJ, and we limped through five days without

When Life is a Cyclone, Add More
How are you, truly? Write back and tell me…really! Me? My life is a cyclone. Not only because of the global pandemic, or our societal

Sweeten Your Zoom Calls
We seem to be on video calls for everything nowadays. Besides work, I Zumba via zoom, write sprints with Irish friends over zoom, and have two

Happy Independence Day!
In the midst of all that’s happening, I hope that you and your loved ones are healthy and well! Independence Day is a special time
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LATEST ARTICLES

Be Well, Write Well: Interview with Carol Van Den Hende
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I met at the Writer’s Digest Conference in 2014. At the 2017 conference, she gave a brilliant talk on marketing for writers that had all of us participants eagerly calling out the names of global brand images and getting energized about branding our own work. As a fellow writer who also manages a full-time job and an at-home family, Carol is a personal inspiration to me. Enjoy!
READ MORE
Book Marketing Food for Thought: Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)…Black Friday sales. For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from being “in the red” to positive, or “in the black.”
READ MORE
The Summary of one of Carol talks at Aug ’18 Writers’ Digest Conference
In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design
READ MORE
Be Well, Write Well: Interview with Carol Van Den Hende
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I met at the Writer’s Digest Conference in 2014. At the 2017 conference, she gave a brilliant talk on marketing for writers that had all of us participants eagerly calling out the names of global brand images and getting energized about branding our own work. As a fellow writer who also manages a full-time job and an at-home family, Carol is a personal inspiration to me. Enjoy!
READ MORE
Book Marketing Food for Thought: Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)…Black Friday sales. For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from being “in the red” to positive, or “in the black.”
READ MORE
The Summary of one of Carol talks at Aug ’18 Writers’ Digest Conference
In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design
READ MORE