Carol is an MBA with twenty years experience
IN MARKETING, STRATEGY AND INSIGHTS
She’s launched products, created brands, and lead multi-million to billion dollar businesses. Plus, she works in chocolate (there’s no ‘sweeter’ job!)
Carol writes fiction and non-fiction. Ever since she joined the writing community, she’s generously shared her marketing expertise with authors and publishers, through speaking and coaching. In the last five years, she’s spoken at Writers’ Digest, Women Who Write, Authorpreneur, Society of Children’s Book Writers & Illustrators, NJ Romance Writers, Rutgers and Liberty States Fiction Writers’ conferences and events.
Carol is active with non-profit boards, including her current work with a special needs school including her current work as a trustee of a school. She, her husband and twins live with their well-pampered Siberian rescue cat.
BOOK ME TO SPEAK (SWEETS INCLUDED)Blog Posts
Book Marketing insights from Wattpad
In case you’re seeking inspiration for your book marketing, check out the podcast “Confessions of a Marketer.” Their November interviews with Chris Stefanyk, Wattpad’s head
Book Marketing: the Power of Personalization
As a professional marketer, I’m immune to most gimmicky marketing campaigns. So, how did Shutterfly’s holiday email pause my normal “delete” reaction? They even caused
Quality of execution converts
As authors, you have a built-in marketing superpower: your ability to write. Industry sources estimate email open rates at 15% [Source: constantcomment.com]. Your strength with
Reach readers and convert them into advocates
When it comes to “Crafting Marketing Plans like an Authorpreneur.” It’s easy to understand why you’d need to be clear on your compelling benefit, and
Why is word-of-mouth the most powerful influencer?
In November, Valley Forge Romance Writers met to learn from entrepreneurs in my workshop “Craft Marketing Plans like an Authorpreneur.” First, I shared principle one:
Marketing as Mindset
As always, NJRW’s Put Your Heart in a Book Conference did not disappoint. From the moment I stepped into the hotel until the final day
LATEST ARTICLES
Be Well, Write Well: Interview with Carol Van Den Hende
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I met at the Writer’s Digest Conference in 2014. At the 2017 conference, she gave a brilliant talk on marketing for writers that had all of us participants eagerly calling out the names of global brand images and getting energized about branding our own work. As a fellow writer who also manages a full-time job and an at-home family, Carol is a personal inspiration to me. Enjoy!
READ MORE
Book Marketing Food for Thought: Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)…Black Friday sales. For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from being “in the red” to positive, or “in the black.”
READ MORE
The Summary of one of Carol talks at Aug ’18 Writers’ Digest Conference
In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design
READ MORE
Be Well, Write Well: Interview with Carol Van Den Hende
Welcome back to our “Be Well, Write Well” interview series! This month, I interviewed Carol Van Den Hende, whom I met at the Writer’s Digest Conference in 2014. At the 2017 conference, she gave a brilliant talk on marketing for writers that had all of us participants eagerly calling out the names of global brand images and getting energized about branding our own work. As a fellow writer who also manages a full-time job and an at-home family, Carol is a personal inspiration to me. Enjoy!
READ MORE
Book Marketing Food for Thought: Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)…Black Friday sales. For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from being “in the red” to positive, or “in the black.”
READ MORE
The Summary of one of Carol talks at Aug ’18 Writers’ Digest Conference
In case you missed Writers’ Digest annual conference, I’m thrilled to share a summary of one of my talks. On day two of the conference, we discussed best practices in book cover design
READ MORELATEST ARTICLES
Book Marketing insights from Wattpad
Book Marketing: the Power of Personalization
