In November, Valley Forge Romance Writers met to learn from entrepreneurs in my workshop “Craft Marketing Plans like an Authorpreneur.” First, I shared principle one: that authors must communicate and deliver a compelling benefit. Now, let’s look at the top metric that entrepreneurs use to gauge success. It’s called Net...
Book Marketing Food for Thought…Turn Black Friday into Book Friday
With Thanksgiving fast approaching, many Americans are thinking about time with family and friends, elaborate meals, gratitude, and (says the marketer in me)...Black Friday sales.For decades, retailers have treated the day after Thanksgiving as the start of the holiday shopping season. The time of year when their profits turned from...